Football Hero was created to promote Kasabian’s single ‘Underdog’. We worked with Sony BMG and PTE Media to create, design and install an interactive life size game of Guitar Hero. The project won awards including the Advertising Campaign category at the Media Guardian Innovation awards, beating opposition from big budget players like Honda and the UK Government’s anti-knife crime campaign. The project went on to win awards, commendations and nominations at the LIAs, Creative Circle for Best Viral Video and a D&AD Pencil in the Digital Advertising category for Best Web Ads and Digital Advertising of 2011.

From us
Set Design & Build

With
Agency: Sony Music | Director: Dan Henshaw
Technical Director: Louis Mustill | Production Company: PTE Media