Back in 2020 the annual Christmas experience at Harrods was bound to be a little different due to the pandemic. ‘The Wonder of Stories’ was born, an immersive experience bringing to life the characters, stories and worlds of children’s author Oliver Jeffers. The space included several environments including the moon, forests and a boat trip from a seaside town to the north pole. We sought to deliver the same festive magic the brand is famous for, whilst also democratising the experience for families unable to visit in real life with a complimentary ‘at home’ experience featuring virtual art classes with Oliver and a limited edition ‘storytelling hamper’.

From Us
Production designer: Fred Allsop 

With
Creative Director: Ellen Small | Producer: Gill Taylorson | Creative Agency: Proud Robinson | Location & Client: Harrods | Construction Company: Wild Creations | Design based on the works of: Oliver Jeffers