Track Tests was commissioned by Network Rail through M&C Saatchi. We created an interactive, life-size train track simulator to promote rail safety through drawing attention to the mortal danger of trespassing on railway tracks. The campaign received over 2.5 million hits on youtube within a week and was later nominated for a Cannes Lion innovation Award.
From us
Designed, Built & Co-Produced with Mrs Grey Films
With
Agency: M&C Saatchi | Client: Network Rail
Awards
Cannes Lion Innovation Award: Nominee