When Samsung took over 10 of KaDeWe’s iconic windows in Berlin, Europe’s 2nd largest department store rather than just creating eye-catching window installations, we aimed to innovate using technology to connect passers-by to each display. Together with Cheil, Unit 9 and a huge team of artists, fabricators, technologists, all led by Creative Director Kate Lynham we pushed the boundaries of window design crafting an interactive retail experience. Advanced technologies allowed the public to engage with and trigger reactions inside of the windows, from retro video games brought to life, to interactive art exhibits using AR and motion capture.

From us
Production designer: Fred Allsop

 With
Creative Director: Kate Lynham | Production Company: Unit 9 | Agency: Cheil Germany | Location: KaDeWe Berlin | Client: Samsung S10